Hello
I’m Vladimir Lapshin, an SEO strategist who helps businesses grow through structured, scalable search systems, technical precision, and conversion-focused execution.
My work spans SEO strategy, Core Web Vitals, AI search (GEO, AIO, AEO), CRO, and clean web development — all focused on long-term, measurable results. If your SEO isn’t working, or your site isn’t converting, I help fix both.
My work spans SEO strategy, Core Web Vitals, AI search (GEO, AIO, AEO), CRO, and clean web development — all focused on long-term, measurable results. If your SEO isn’t working, or your site isn’t converting, I help fix both.
Featured Work
Projects
Please explore my selected projects below. Click on each one for an overview
What I Do
Services
Comprehensive digital services to boost your online presence and achieve impactful results.
Technical
SEO
I help websites perform the way search engines expect, fast, stable, crawlable, and structured. That includes Core Web Vitals, rendering issues, indexation logic, structured data, and everything behind the scenes that affects how bots (and users) experience your site.
SEO Strategy
Great SEO doesn’t start with keywords, it starts with strategy. I develop holistic SEO frameworks that connect your audience intent, search data, and brand positioning into a growth roadmap.
SEO Consulting
Need senior-level direction without the agency overhead? I advise startups, marketing teams, and enterprises on scalable SEO frameworks, migration strategies, and growth blueprints tailored to your KPIs.
Enterprise SEO
I work with large, often chaotic websites and bring order: fixing crawl waste, aligning teams, and building scalable systems for content, indexation, and reporting. If SEO has become too big to manage, that’s where I come in.
Local SEO
If you're being outranked in your own city, the fix isn’t “more keywords.” I focus on structured location pages, map pack optimization, GBP hygiene, and local trust signals that drive leads, not just rankings.
Ecommerce SEO
I help online business brands to increase their visibility through search and CRO. In other words, it is about faceted navigation control, product schema, quicker loading pages, and content that truly answers the buyer's questions rather than being just filler.
GEO (Generative Engine Optimization)
Optimization for visibility in AI-generated answers and LLM search results (e.g. Google’s AI Overviews, Perplexity, ChatGPT, Gemini, etc.). The goal is to structure content in a way that makes it more likely to be cited or surfaced in AI-generated responses.
AIO (AI Optimization)
Utilize AI tools and models to optimize your SEO processes, not the results. Such a practice is to use AI for SERP analysis, grouping keywords by intent, creating content briefs, automating audits, and identifying content gaps.
AEO (Answer Engine Optimization)
Optimizing for engines that deliver direct answers, such as Google Featured Snippets, People Also Ask, Bing Answers, and voice assistants.
Website Development
My website development services are customized to meet your business goals. I use the latest tech and work closely with you to create functional, scalable websites, from simple pages to complex solutions, elevating your online presence.
E-Commerce Website Development
I will create an online store with a top-notch user experience. I seamlessly integrate with your current tech stack and third-party tools, offering expertise for full-scale e-commerce platforms or adjustments to existing ones.
Testimonials
What
They Say
Genuine words from the people I’ve
had the pleasure to work with.
had the pleasure to work with.
Vladimir has been an incredible asset to our team. His SEO client management skills have been instrumental in expanding our capabilities and meeting deadlines with ease. He’s creative, and always goes above and beyond to ensure client satisfaction. Vladimir’s professionalism and serious attitude to his work, make him stand out. I highly recommend him to anyone in search of an outstanding employee.
I’ve hired Vladimir twice now to improve the online presence of my clients and craft e-commerce websites. He always does exceptional work and one client had to start hiring just to keep up with the new demand. Vladimir is honest, upfront, and extremely skilled in his practice. I plan on working with him again in the future.
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and let's talk about it!