Case Studies

How One Site Grew From 61K to 700K+ Clicks and $5K-$7K Affiliate Revenue Monthly Let the Numbers Speak Traffic Growth From 61,787 clicks per month → 700,000+ clicks (+1,000%). Keyword Rankings From 100K+ keywords → 344K+ keywords (3x growth). Newsletter Subscribers From 5,000+ → 67,000+. Sponsorships From 5,000+ → 67,000+. Sponsorships 350%+ increase with Ezoic. Affiliate Income A steady $5,000–$7,000 per month. Sometimes a project reminds you why SEO and content are worth the long grind. This is one of those stories. A site that felt stuck at around 61,000 monthly clicks eventually scaled to over 700,000 clicks every single month, plus a steady stream of $5,000 to $7,000 in affiliate revenue. Let me walk you through how it happened. Where Things Started On the surface, the site looked pretty good: Over 1,600 blog posts published. Around 100,000 keywords ranking. More than 5,000 newsletter subscribers. Sponsorships trickling in at about 4 every 6 months. But when we looked closer, the cracks were obvious: A lot of content was outdated and scattered with no clear focus. Technical SEO issues slowed down crawling and hurt mobile usability. Navigation was messy, making the site harder for users and Google to understand. Toxic backlinks dragged down the domain’s authority. Ads and sponsorships were barely scratching the surface of what was possible. In short, the foundation existed, but it wasn’t being used effectively. The Problems We Identified We boiled it down to three main issues: Technical SEO – crawling errors, site speed, and mobile issues. Content chaos – too many articles with little direction or optimization. Weak monetization – modest ad income, no real affiliate strategy, and rare sponsorships. 1. Content Overhaul We didn’t delete the 1,600 blogs. Instead, we updated, optimized, and grouped them into content clusters. This gave readers a better journey and Google a clearer map of the site. 2. Technical SEO Fixes Crawl errors were fixed, site speed improved, and mobile responsiveness was cleaned up. The technical side finally supported growth instead of holding it back. 3. Smarter Link Structure We disavowed toxic backlinks and built a strong internal linking system. This boosted authority and kept people browsing longer. 4. Newsletter Revamp The email list was redesigned with fresh branding and personalized content. Subscriber numbers jumped from 5,000 to 67,000+. 5. Sponsorship and Monetization As traffic grew, so did leverage. Sponsorships jumped from just 4 in six months to 5–6 every month. On top of that, affiliate programs were added, giving the site a reliable $5K–$7K per month. The Results The results speak for themselves: Clicks skyrocketed: from 61K to more than 700K every month. Keyword dominance: from 100K keywords to over 344K+. Newsletter subscribers: from 5K to 67K+. Sponsorship growth: from a handful every six months to 5–6 per month. Revenue explosion: Ad revenue up by 350%. Affiliate commissions: $5K–$7K per month. Key Takeaways This case study proves that real SEO growth isn’t about chasing one shiny tactic. It’s about putting the pieces together: Fixing technical issues. Giving content a clear direction. Building authority the right way. Expanding revenue streams step by step. With patience and a solid plan, a site that once felt stuck turned into both a traffic magnet and a revenue machine.